A European data protection initiative has been launched by a number of German firms that will offer a ‘master key’ to personal data while shopping online.
The European online personal data platform is the brainchild of a number of finance, publishing and car making firms such as Allianz, Axel Springer, Daimler, Deutsche Bank, technology think-tank Core, and location services provider Here Technologies.
The thinking is that the European initiative will provide competition to Facebook, which created Facebook Connect to allow users to log on to multiple sites with a single (Facebook) identity.
The German firms said that a European company will be established in a few months time to help people store their personal data securely, so they can make online purchases from different outlets without having to go through the mission of re-entering their personal data each time.
The German firms signed a declaration of intent to establish a platform for registration, e-identity and data services.
Customers can use this key for registration and identification purposes across a number of industries. This means they will only have to provide a so-called master key to online shops to unlock personal details needed for a transaction.
“New digital products, services and solutions are rapidly changing the way we live, move and interact with each other, and it is vital that we can access them in a user-friendly and secure way,” explained Edzard Overbeek, CEO of Here Technologies.